Renowned civil rights figure and congressman John Lewis recently opined about the phenomenon that is Barack Obama in the New York Times.

“In recent days, there is a sense of movement and a sense of spirit,” the DNC superdelegate said, suggesting he might switch his vote to Obama.

Millions of Americans have joined the revolution, and if you haven’t or won’t, that gets you labeled as a cynic, Slate wryly observes.

That means you’re either an old-school, political establishment type or just out of touch when it comes to popular culture in early 2008.

People write about dreams featuring Barack Obama on Facebook. He’s spawned hundreds of websites, even his own dictionary.

There’s really only one possible reaction to will.i.am’s awesome “Yes We Can” video, and that is to start chanting along with it!

People have even joked (or maybe actually think, for all we know) that the 46-year-old Illinois senator is the son of God.

The point? People frickin’ worship Barack Obama!

That happens with frontrunners, of course. Success begets success (see now dead-heat Texas primary), and everyones love a winner.

But when does relentless, unbridled enthusiasm hit capacity?

The young people Obama enraptures are the first to discard or disavow the overhyped anything, even if it enthralled them very recently.

The Facebook Generation’s attention spans are also perilously short.

As Hillary Clinton might put it, people perceived as “all hat and no cattle” are likely to face serious backlash in this line of work.

The former First Lady would love us to believe Obama’s in the “words” business and that she alone is in the solutions business.

The key for Barack Obama is a measured allocation of his coolness. Easier said than done, yes, but essential. Start with some minor flaws.

In short, channel John Kerry. Mix in more wonkish policy dissertations with the rhetoric that the 10,000-plus crowds line up for blocks to see.

You’ll always be The Man, Barack, and that’s not your fault.

It’s a good thing. But coolness alone does not a Commander-in-Chief make. In fact, without proper management, being so hip could hurt that goal.